Have you ever been out to dinner and ordered a bottle of wine that no one enjoyed? Have you stood in front of racks of wine at a liquor store deliberating over which bottle to buy, ultimately to find that you made the wrong choice? These scenarios, specifically the former, inspired Next Glass co-founders Kurt Taylor and Trace Smith to create the app for smartphones that makes wine and beer purchasing easier for the consumer.
Wilmington, North Carolina-based Next Glass launched the app, which helps users select wines and beers catered to their taste preferences, in late November 2014. The app has been likened to platforms like NetFlix for movies and television shows and Pandora for music. With the goal of protecting each user from wasting money on a wine or beer purchase which is incompatible with the user’s taste buds, Next Glass recommends wines or beers to its users based on each user’s personal taste profile created by the user’s rating of various alcoholic beverages. By using a highly complex instrument called the mass spectrometer, Next Glass has built an extensive database, referred to as its Genome Cellar, of thousands of molecular compounds found in wine and beer by testing 160 different beer and wine samples a day in its laboratory. The app inputs the user’s taste profile into the database to conduct a scientific-based analysis of the chemical makeup of a user’s wine and beer preferences and then consequently determines the similarities that appeal to a user’s palette. The app uses those results to recommend specific wines and beers to the user. The app’s creators claim that the software has a 96% accuracy rate of determining a user’s likability of a particular wine or beer.